Understanding the Teenage Mind: Strategies to Engage Youth in Agri-Food Careers

According to the 2016 Census, the agriculture and agri-food sector accounts for 6.7% of Canada’s total GDP and employs approximately 2.3 million people. However, despite agri-food’s significant contribution to the economy, the average Canadian teenager is unsure about the sector and uninformed of it’s career opportunities. This lack of awareness presents a serious challenge to recruit the next generation of agri-food employees. With a rising labour shortage in the sector, and a need to feed a growing population, it is more important than ever to interest youth in an agri-food career pathway. So how do we get them engaged?

On March 14th, 2018, AgScape staff member, Becky Parker will highlight findings from her Nuffield Scholarship, as well as a recent survey conducted by Agriculture in the Classroom Canada (AITC-C). She will share several AITC programs and identify ways that educators and agri-businesses can work together to promote agri-food careers to youth.

This session will cover:

  • Canadian teens’ perceptions about the agri-food sector/agri-food careers
  • Key terms educators and agri-businesses can use when highlighting career pathways
  • Program examples and strategies to engage youth in agri-food careers

For more information and to register click here.