AgScape Launches GoFundMe Food Literacy Campaign

Imagine the equivalent of a school bus filled with Ontario Certified Teachers equipped with accurate knowledge to teach students about food and agriculture topics such as biotechnology and food security. This is a vision that AgScape hopes to make a reality.

The charity organization has launched a GoFundMe campaign in order to raise the funds required to train new teacher graduates, as part of its Teacher Ambassador Program, to deliver free food and agriculture lessons in schools across Ontario. The training would be delivered by AgScape using a unique, proprietary e-learning tool called the Business of Food.

"The Business of Food is a comprehensive online course that includes 25 modules on various aspects of the agri-food sector that are vetted by industry experts. This course makes it possible for us to educate teachers about pertinent agri-food topics but also provides our organization with a real solution to improving food literacy and creating an interest in agriculture among students in schools today," said Colleen Smith, Executive Director of AgScape.

"With our highly successful Teacher Ambassador Program, we have many schools in both rural and urban areas that want us to deliver in-class lessons. However, we struggle to generate the funds needed to recruit and train new Teacher Ambassadors to service these areas," said Smith.

For this reason, AgScape has decided to diversify its outreach efforts by using the GoFundMe online fundraising platform to bring awareness to the importance and far reaching impact of food literacy education.

"Ontario's agri-food industry is experiencing a significant labour shortage. At present, there are four jobs available for every graduate from University of Guelph's Ontario Agricultural College. It's important to educate students and teachers now about the breadth of opportunities in the sector to ensure economic success for our future," said Smith.

AgScape is hoping the GoFundMe campaign will inform a broader audience about its mandate and will help to raise $20,000 that will directly enable the charity to deliver more lessons, agriculture career events and resources free of charge to schools.
AgScape's Food Literacy Campaign officially starts today and will be active until December 31, 2018.

To learn more about the campaign or to make a donation, please visit
For more information contact:
Colleen Smith
Executive Director, AgScape
905-878-1510 /  
Tanisha Dunkley
Marketing & Communications Manager, AgScape
905-878-1510 /